At first glance, dropshipping and affiliate marketing may seem the same thing as the former follows the strategy behind the latter, but this is not the case. While both allow you to start your own business with low initial costs, the two online business models still have a fairly different approach.
Starting affiliate programs, by companies that intend to promote products and services online, is a particularly effective marketing strategy as it allows you to get more user traffic and, consequently, generate more sales.
Before knowing what is the software to integrate and manage an affiliate program on your website, it is important to understand in practice what are the mechanisms behind an affiliate program.
With the growth of eCommerce, over the years affiliate programs are becoming increasingly popular.
To date, affiliate marketing is one of the most used sales strategies by companies to promote products and/or services.
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