Maintaining contact with your customers is the foundation of a good marketing strategy. Among the methods for building customer loyalty to maintain a lasting relationship over time, sending newsletters is one of the best performings.
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In recent years, affiliate marketing is experiencing very significant growth as a digital sales channel and it is estimated that this growth will increase more and more over the years.
More and more companies and freelancers recognize the benefits and advantages of affiliate marketing as a strategy to grow their business online in the simplest and fastest way.
Creating an affiliate program to promote products and services is a strategy that brings significant benefits at very low costs, both in terms of promoting and launching a new product or service.
Yet, affiliate marketing is a very often underestimated strategy because the benefits are not known.
To date, affiliate marketing is one of the most used sales strategies by companies to promote products and/or services.
Affiliate marketing is one of the digital marketing strategies based solely on sales performance, the ultimate goal of which is to generate a significant increase in online traffic and sales.
In short, by implementing an affiliate marketing strategy, a company can sell its products or services through third parties who will take care of the promotion and sale in exchange for a percentage established in advance. This percentage usually is between 5% and 20% depending on the sector and based on what the company itself decides.
VirtueMart is the most popular open-source component to create an eCommerce on a website built in Joomla.
The advantage of using VirtueMart as an extension to Joomla for the creation of an eCommerce site is its ease of use, as well as its flexibility in customizing the management of the control panel, but above all the possibility of integrating software (or extensions) just as easily. ) to add more features as and when needed.
Among the various software available online for VirtueMart, there are also those for creating affiliate programs. But what are they?
Optimizing images for the web means reaching the right compromise between quality, size, type of compression and image format. To achieve this, very often just compression and image weight reduction operations are not enough, much less formatting actions, as the latter could create problems related to the image quality itself.