Newsletter management for Joomla

Maintaining contact with your customers is the foundation of a good marketing strategy. Among the methods for building customer loyalty to maintain a lasting relationship over time, sending newsletters is one of the best performings.

To do this, it is not enough to send a series of e-mails without targeted and quality content, on the contrary, for the sending of newsletters to bring results, it is necessary to create personalized content for each customer, often creating multiple lists of users based on their common characteristics (for example, users who have not completed a purchase, customers to whom to send promotions or to send birthday newsletters, and so on).

However, creating lists of users is only the beginning of a good strategy as there are still other necessary actions to be carried out and require the use of a module (or plugin) to be added in Joomla to manage the submission of newsletters effectively, but also to analyze and monitor the results and even to automate the process.

AcyMailing to create and manage newsletters with Joomla

As one of the most popular CMS (Content Management System), Joomla boasts many extensions and modules of all kinds, including certainly an excellent module for subscribing, sending, managing and monitoring newsletters.

This is AcyMailing, one of the best known and most appreciated modules for managing newsletters and creating real e-mail marketing campaigns.

By configuring AcyMailing in Joomla, communicating with the public of users is very simple thanks to intuitive and fast procedures.

As for its more specific features, AcyMailing allows you to manage an unlimited number of subscribers, organize them in multiple lists, as well as send them personalized newsletters based on their actions carried out on the website.

To these features there are still many others, which make AcyMailing a very valid module. Among the main ones,

• the Drag&Drop Editor tool to create graphic templates for newsletters,

• the Mail-Tester tool with spam filter,
• tools to automate the sending of newsletters,
• tools to monitor and analyze the results obtained through metrics and statistics (who opened the email and when, who clicked on a link, which emails get more clicks and which less, number of users who have subscribed or forwarded e-mail, etc).

The advantage of AcyMailing is that already starting from its free version (Starter) it is possible to access many of the features listed above. Alternatively, AcyMailing also offers three paid versions (Essential, Enterprise and Multi-site) with which you can make the most of the potential of the integration software in Joomla.

One of the most useful plugins developed for AcyMailing is the VirtueMart one which allows you to insert one or more VirtueMart products into your newsletters with a simple gesture thanks to the Drag&Drop editor.