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Implementing an affiliate program within a marketing strategy is one of the most adopted solutions by companies to increase the number of customers and potential customers at their own website. This results in a significant increase in sales in a short time.
What is an affiliate program and how does it work
In other words, creating an affiliate program allows you to promote a website or eCommerce, as well as its products and services and the company that sells them. All this without advertising investment costs, but paying only for the sales or the objectives achieved. This is undoubtedly a significant advantage over other digital marketing strategies, which always involve an initial investment even before getting results.
Affiliate marketing, on the other hand, is based solely on performance. In this sense, it provides that whenever an affiliate, or a person enrolled in the affiliate program created by the company, sells a product or service to third parties through its sites or social channels, they will receive a percentage. The latter, also called commission, is decided a priori by the company and usually ranges between 5% and 20% also based on the type of product or service sold.
This mechanism ensures that each member of the affiliate program (affiliate) will be motivated to generate as many sales as possible, so as to earn more. Therefore, it is always advisable to have a good number of affiliate program members in order to create a real network of affiliates to further promote your website and significantly increase its sales.
The best software to create an affiliate program
To create an affiliate program to add to your website or eCommerce site, you need to install software (or plugin ).
By installing this software it will also be possible to accurately and accurately measure the sales performance of the affiliates and the results obtained in terms of traffic and sales.
iDevAffiliate, OSI Affiliate e Tapfiliate are three valid affiliate softwares or plugins, simple to use and rich in features, ideal for creating a professional affiliate program and at a cost-competitive.
One of the main advantages these affiliate softwares have is that they have been developed to integrate seamlessly with any CMS or eCommerce platform in minutes.
In particular, these solutions allow you to create and manage an affiliate program in all its phases. This is possible thanks to a series of features, such as:
These are just some of the main features, to which others are added, easy to discover by accessing the trial version of the three affiliate softwares.
