Email marketing is one of the best digital marketing strategies for communicating with an unlimited number of users, by sending personalized and optimized emails. Implementing an email marketing strategy means building customer loyalty by creating and maintaining direct contact.
Send promotions and discount codes, offers on products or services, notify the arrival of new products, welcome new subscribers, send messages for birthday wishes, remember a purchase left pending with an abandoned cart reminder, are some of the main contents through which to involve users and establish a direct relationship with them.