Email marketing is one of the best digital marketing strategies for communicating with an unlimited number of users, by sending personalized and optimized emails. Implementing an email marketing strategy means building customer loyalty by creating and maintaining direct contact.
Send promotions and discount codes, offers on products or services, notify the arrival of new products, welcome new subscribers, send messages for birthday wishes, remember a purchase left pending with an abandoned cart reminder, are some of the main contents through which to involve users and establish a direct relationship with them.
In order to be able to send personalized messages to each user, based on the most appropriate content, using a software for automatic sending of e-mails, is the only way to make the whole e-mail marketing process less complex and very faster, but also monitor the results obtained.
Software for e-mail marketing automation: AcyMailing
AcyMailing is a software for sending automated e-mails that is characterized by its ease of use, for its organized features, some also available in its free version and for a perfect integration as a plugin on WordPress and Joomla and with all their components.
By automating the process of sending e-mail marketing, AcyMailing allows you to perform actions for selecting users and personalizing messages, as well as managing a large number of users and organizing them in multiple lists divided according to specific characteristics of the users.
The automatic sending of e-mails in AcyMailing can take place in two ways, that is, either through automation to create and activate specific automatic actions on multiple users, or through mass actions on multiple selected users to be activated when specific objectives are achieved (e.g. for example, automatically send an e-mail to a user when they make a purchase).
Furthermore, on AcyMailing it is also possible to activate an e-mail notification alert (from the “Activate” column) for each new user created.
The features available on AcyMailing acquire greater value from the moment in which, in addition to having an online service that can be activated by creating an account on the platform, the software integrates perfectly with other plugins such as Woocoommerce for WordPress and with Hikashop for Joomla. This brings enormous advantages in terms of synchronization and importing of user contacts, but also as regards the direct addition of articles and products to the e-mails to be sent, so as to create real e-mail marketing campaigns.
But the benefits and features of AcyMailing are not over. In addition to automating all e-mail marketing operations, AcyMailing also allows you to analyze and monitor the progress of the e-mails sent and their degree of engagement (open e-mails, e-mails not received and so on), through the creation of specific statistics and reports in order to optimize workflows.