Speeding up a website is a very important procedure for both users and search engines, primarily Google.

The loading times of a website and all its pages must be kept to a minimum. If the loading times of a website are slow, it is very likely that users will leave the web page after a few seconds of waiting. Secondly, a website with slow loading times translates into a penalty factor on the part of Google's algorithms and, more generally, of search engines, in terms of website positioning.