Sending newsletters is undoubtedly one of the most powerful tools a company has at its disposal for creating and maintaining customer relationships. Yet, sending newsletters that convert potential customers into leads and increase loyalty with current customers is not so simple and obvious without the right tool.
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Sending newsletters is one of the most widespread and used digital marketing strategies since, if used well, it brings significant results in terms of customer loyalty and acquisition. At the same time, it is a strategy that requires special tools or plugins to bring real benefits to your online business, but above all to simplify the entire process.
Affiliate marketing is an ideal digital marketing strategy to increase online traffic and generate more sales , among other things with a low initial investment. Reason why, to date, affiliate marketing is one of the most popular marketing tools used by companies.
In order for it to be a winning and successful strategy, which brings benefits to your business, like all marketing strategies, affiliate marketing is also based on data to be analyzed and monitored constantly. < / p>
Optimizing images for the web means reaching the right compromise between quality, size, type of compression and image format. To achieve this, very often just compression and image weight reduction operations are not enough, much less formatting actions, as the latter could create problems related to the image quality itself.
In recent years, affiliate marketing is experiencing very significant growth as a digital sales channel and it is estimated that this growth will increase more and more over the years.
More and more companies and freelancers recognize the benefits and advantages of affiliate marketing as a strategy to grow their business online in the simplest and fastest way.
Email marketing is one of the best digital marketing strategies for communicating with an unlimited number of users, by sending personalized and optimized emails. Implementing an email marketing strategy means building customer loyalty by creating and maintaining direct contact.
Send promotions and discount codes, offers on products or services, notify the arrival of new products, welcome new subscribers, send messages for birthday wishes, remember a purchase left pending with an abandoned cart reminder, are some of the main contents through which to involve users and establish a direct relationship with them.
Among the various alternatives, WordPress is one of the best-known and used CMS (Content Management System) not only for the creation of websites but also for the creation of eCommerce with the implementation of the WooCommerce plugin. The latter, in fact, is characterized by its ease of use which makes it ideal even for the less experienced in the sector.
Affiliate marketing is one of the digital marketing strategies based solely on sales performance, the ultimate goal of which is to generate a significant increase in online traffic and sales.
In short, by implementing an affiliate marketing strategy, a company can sell its products or services through third parties who will take care of the promotion and sale in exchange for a percentage established in advance. This percentage usually is between 5% and 20% depending on the sector and based on what the company itself decides.
Speeding up a website is a very important procedure for both users and search engines, primarily Google.
The loading times of a website and all its pages must be kept to a minimum. If the loading times of a website are slow, it is very likely that users will leave the web page after a few seconds of waiting. Secondly, a website with slow loading times translates into a penalty factor on the part of Google's algorithms and, more generally, of search engines, in terms of website positioning.