En 
IT Maintaining contact with your customers is the foundation of a good marketing strategy. Among the methods for building customer loyalty to maintain a lasting relationship over time, sending newsletters is one of the best performings.
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Sending newsletters is undoubtedly one of the most powerful tools a company has at its disposal for creating and maintaining customer relationships. Yet, sending newsletters that convert potential customers into leads and increase loyalty with current customers is not so simple and obvious without the right tool.
Sending newsletters is one of the most widespread and used digital marketing strategies since, if used well, it brings significant results in terms of customer loyalty and acquisition. At the same time, it is a strategy that requires special tools or plugins to bring real benefits to your online business, but above all to simplify the entire process.
Sending newsletters, and more generally email marketing is now one of the most effective and most adopted strategies by companies to establish and maintain a relationship with their customers over time.
