Best software to manage newsletters

Sending newsletters, and more generally email marketing is now one of the most effective and most adopted strategies by companies to establish and maintain a relationship with their customers over time.

To make the most of the potential and benefits deriving from sending newsletters, it is almost essential to use software to create and manage newsletters and, therefore, carry out operations such as sending personalized newsletters organized in multiple lists of users, obtain supporting statistical results, and so on.

Software for creating and sending newsletters: AcyMailing

Among the various software for the management of newsletters, some of which offer paid services and still others offer free services but at the same time quite limited in functionality, AcyMailing is the best software for creating, sending, and managing newsletters in a simple, fast and effective way.

The functions offered by AcyMailing are many, starting from the four versions in which the software is available, namely: Starter, Essential, Business and Entreprise. The strength of AcyMailing is in fact precisely that of being usable both in its free version (Starter) and in its three paid versions (Essential, Business, Enterprise) which increase in price as the features included. However, AcyMailing, even in its free version, allows you to manage an unlimited number of users and e-mails in a more than adequate way, as well as it allows you to customize newsletters and create statistics (monitoring of clicks, number of e-mails arrived or not received, etc ..).

An ideal solution to manage newsletters and create real e-mail marketing campaigns already in its free version. On top of that, AcyMailing boasts perfect integration compatibility as a Joomla component and WordPress plugin and, consequently, is fully compatible with their components.

With AcyMailing it is also possible to create graphic solutions including popups, include images and attachments, guarantee maximum security for subscribers in relation to current privacy regulations, add links and articles in newsletters, as well as social networks sharing .

As already mentioned, all these features are available already starting from the starter version of AcyMailing, while in its paid versions it is possible to access additional features such as automatic sending of newsletters, access to all components of Joomla and WordPress, monitoring of statistics advanced, personal assistance via e-mail or Skype as well as integrated or online documentation also available in the free version.

Comparison with Software as a Service solutions

An important issue that we need to investigate is that Acymailing is a software to manage the sending of massive e-mails (be it personal communications, newsletters, or other types of e-mail marketing), but Acymailing is not offered as a "service".
So if we really want to find a defect in Acymailing: this requires a minimum skill to be installed, starting from Joomla or WordPress as a base. The advantage over the alternatives offered as a service (Software as a Service) is that, after the first installation, you can be free from fees.
After a first initial investment, we can say that the fee is free. In this regard, I want to make a clarification: Acymailing is proposed as an annual fee (although contained), but the software will continue to work even without renewal of the fee. The only feature that will stop working if the fee is not renewed is the execution of the cronjob for the automatic sending of e-mails, which is offered as a service, but this is easily replaceable by that of your hosting panel (and inside the Acymailing control panel offers instructions to make it work autonomously).

SMTP Service

Since Acymailing is not offered as a service, the choice of e-mail delivery methods is the responsibility of the user. The possibilities are as follows:

• Use of the e-mail sending service offered by your server (PHP mail)
• Use of other external SMTP services

The PHP mail service is often limited in the number of messages per hour and is also subject to the risk of ending the IP address of the server in some blacklist (with the consequence of not being able to process even ordinary e-mails, such as order confirmations, if it is e-commerce).
A good idea may therefore be to rely on a good external SMTP management service.