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PrestaShop is one of the most widespread open source CMS (Content Management System) used for the creation and management of eCommerce sites, which is due to the many advantages that the software offers in terms of ease of use and implementation of functionality. additional at any time thanks to so-called modules or plugins.
Another advantage that makes PrestaShop a highly competitive CMS on the market is its template engine (Smarty), which allows you to keep the three elements necessary to create a website separate, namely graphics, programming code and contents.
Thanks to its features, with PrestaShop it is possible to create and manage a real professional eCommerce, even in a simple and fast way.
To do this, there is a very important factor to take into consideration: the choice of a good template, also called a graphic theme.
How to choose a good template for PrestaShop
Choosing a good template to start an eCommerce site with PrestaShop is an essential element to give your online store a unique and professional visual aspect, but above all to create it in the shortest possible time and start selling immediately.
To choose a good template for PrestaShop, it is equally important to analyze a series of features in order to make the user's navigation smooth and avoid experiencing technical problems.
Here are the most important features to choose a good PrestaShop template:
Loading speed: a good template for PrestaShop must necessarily be optimized in order to minimize the loading times of each individual web page of the online store
Responsive and mobile friendly design: another very important feature is the ability of the template to adapt perfectly to any type of device (desktop and mobile)
Ease of use: browsing an eCommerce site must be a smooth and pleasant experience for the user, but also simple for those who manage the administration work (insertion and modification of items and products, order management and so on)
Customization: the ability to add or not functionality to the template itself, even at a later time, is a key feature to always be able to adapt the template to specific needs and requirements, also implementing modules at any time.
Support and Documentation: In case of any errors, a good template must always provide detailed technical documentation and timely support.
Obviously, it is much easier to find the features listed above by purchasing and installing a paid template, on the contrary it is more difficult to obtain the same features by downloading a free template.
In this case, a convenient choice is Envato Elements, as well as a subscription service that gives you access to thousands of templates and digital content of all kinds.
