Shopify è una tra le piattaforme più conosciute e utilizzate per la creazione di siti eCommerce. La sua popolarità è dovuta a una serie di vantaggi di cui la piattaforma dispone, tra cui la sua semplicità d’uso che non richiede specifiche competenze tecniche per avviare un sito eCommerce in poco tempo, unitamente alla sicurezza e al costante aggiornamento automatico dei server che Shopify garantisce.
Shopify è quindi un’ottima soluzione per le aziende di piccole e medie dimensioni che desiderano avviare un eCommerce in poco tempo e a costi contenuti, ma allo stesso tempo in modo efficiente e professionale.
Like all other platforms for creating eCommerce sites, Shopify also requires the choice and installation of a template (or graphic theme) in order to give life to your online store and customize it in terms of graphics and functionality.
How to choose the best Shopify template
Installing a template on Shopify is a simple operation that does not take a lot of time. However, before choosing a good template for Shopify, as well as for any platform, it is essential to consider a number of features.
The template is in fact one of the most important elements that helps define the corporate image and give it a not only professional but also original and unique look.
For this reason, choosing a good template means taking into account the following characteristics:
Responsive template that adapts to any type of device (smartphone, tablet, desktop). It is now known that users who encounter some difficulties while navigating a site, will abandon it to look elsewhere. For this reason, it is essential to verify that the template also works perfectly on mobile devices.
The simplicity of use of the template as another equally important feature on which user navigation depends. The more a template will give a simple and intuitive aspect to the site, the more users will have no difficulty in finding and buying what they are looking for easily.
Loading speed is essential in order not to risk the user leaving the site even after a few seconds of waiting. Therefore, a good template must necessarily be optimized in order to minimize the loading times of web pages.
Support and documentation included in order to resolve any errors in an effective and timely manner
Choosing a Shopify template that reflects all the features listed above will ensure your online store always works optimally and looks professional.
Reason why we recommend Envato Elements, which is a service that with a small subscription gives access to a series of professional templates for Shopify and many other platforms.